NoMa Launches Recycling Program with Coca-Cola Grant
Partners Include Keep America Beautiful, DC/MD Beverage Association, Harris Teeter
Washington, D.C., November 15, 2012 – The NoMa Business Improvement District, Keep Washington D.C. Beautiful and Coca-Cola Refreshments kicked off America Recycles Day today by announcing a $10,000 grant from the soft drink maker to the NoMa Business Improvement District to install new recycling bins.
The bins will be placed throughout the neighborhood to promote public space recycling, a growing program in the nation’s capital that focuses on recycling aluminum cans, plastic bottles, glass, tin and paper.
“NoMa is already the most environmentally sensitive neighborhood in the city, with its array of transit options, including the MBT, more than 10 green roofs, and dozens of LEED and Energy Star Certified buildings. Adding on-street recycling here is a new and important step to improve the environment in this already green neighborhood,” said Robin-Eve Jasper, President of the NoMa BID. “We appreciate Coca-Cola’s commitment to public space recycling and their grant which kicks off NoMa’s program.”
“Increased public space recycling opportunities represent an important step towards helping to keep District of Columbia neighborhoods clean and beautiful,” said Brendan Walshe, Coca-Cola Refreshment’s Market Unit VP of Sales for the District of Columbia, Maryland and Northern Virginia. “Alongside of our continuing commitments to hybrid vehicles, energy-efficient vending equipment and packaging innovations like our Dasani Plant Bottle, this grant further demonstrates our focus on helping to make our business, our customers and the communities that we serve more sustainable. We are proud to partner with the NoMa BID, Harris Teeter and the District of Columbia’s Department of PublicWorks in this effort to help make Washington, D.C., and the NoMa community in particular, greener and even more beautiful.”
“Harris Teeter is pleased to take part in this great America Recycles Day event with Coca-Cola Refreshments and NoMa BID,” said Catherine Becker, communication manager with Harris Teeter. “Harris Teeter has various programs in place to promote sustainability and also encourages its customers get involved in these same efforts. We are excited to see what impact the public space recycling cans have on the rate of recycling in this community, and we applaud Coca-Cola for the generous donation to NoMa BID.” Harris Teeter Constitution Square in NoMa hosted a reception this morning attended by the Department of Public Works, Keep America Beautiful, the District Department of the Environment, Coca-Cola representatives, and the DC/MD Beverage Association.
Since 2008, the American Beverage Association and its member companies have partnered with the Downtown DC BID to launch the city’s largest public space recycling program in areas with heavy pedestrian traffic. The program has collected more than 133 tons of material, which has been diverted from landfills.
About America Recycles Day
America Recycles Day is the only nationally recognized day and community-driven awareness event dedicated topromoting and celebrating recycling in the U.S. Since 1997, communities across the country have participated in America Recycles Day on November 15 to promote recycling awareness, commitment, andaction.
About Keep Washington D.C. Beautiful
Keep Washington D.C. Beautiful is an affiliate of Keep America Beautiful, which supports and sustains recycling and waste reduction initiatives in many forms. From comprehensive community-wide solutions to awareness-building events, KAB and affiliates like Keep Washington D.C. Beautiful are devoted to reducing waste in our communities and our society.
NoMa is a vibrant, growing neighborhood north of Union Station and the U.S. Capitol in Washington, D.C. In the last seven years, private developers have invested more than $5 billion in the 35-block area covered by the NoMa BID, and haveplans to develop more than 20 million square feet of office, residential, hotel, and retail space. NoMa is now home to 45,000 daytime workers, with 4.5 million SF leased in the last 4.5 years. More than 3,500 apartments have been recently completed or are under construction. NoMa offers 15 forms of transportation, including two Red Line Metro stops, and the best biking facilities in DC, with the only East Coast Bikestation, the 8-mile Met Branch Trail, and access to eight Capital Bikeshare stations. NoMa is the most connected neighborhood in Washington, D.C. For more information about NoMa,visit nomabid.wpengine.com and sign up for the bimonthly newsletter. Follow on Twitter @NoMaBID; or Facebook at www.facebook.com/nomabid.
For immediate release
Media contact: Rachel Davis
202-997-3846, [email protected]