Roti Now Open in NoMa
Washington, D.C., March 2, 2011 – Roti Mediterranean Grill opens its doors today in NoMa, bringing another healthy lunch option to this growing retail market, which experienced a retail explosion in 2010 with eight new shops and restaurants.
Expect a modern Mediterranean experience with a speedy line, nutritious options, exceptional service, and major value. The eatery dishes out casual, tasty and healthful Mediterranean cuisine, known for its abundant use of olive oil, vegetables and legumes. Emphasizing robust flavors, Roti serves freshly-cut, fire-roasted meats, traditional side dishes such as falafel and hummus, and classic favorites like the Chicken Roti Sandwich and the Mediterranean Chopped Chicken Salad. Roti also extends goodwill to customers with loyalty programs, and supports the nonprofit Common Threads, an organization whose mission is to educate children on the importance of nutrition and physical well-being through cooking.
Roti is located at 1275 First Street, NE, in NoMa’s Constitution Square, between Tynan Coffee & Tea and Potbelly Sandwich Works, which both opened last fall. All told, eight new shops and restaurants opened in NoMa in 2010, and 2011 will bring the next slew of shops and restaurants:
- DC’s largest (50,000 SF) Harris Teeter opened in December, marking First and M Streets, NE, as the new heart of the neighborhood.
- CVS opened in January at 1200 First Street, NE.
- The Perfect Pita opens at 1300 Second Street, NE, in April.
- Two well-known local chefs will open unique, full-service restaurants this spring. Todd Gray’s Watershed, featuring seafood from the Eastern seaboard, opens in April with the Hilton Garden Inn, NoMa’s second hotel. Chef Gillian Clark of Colorado Kitchen fame, will open Kitchen on K Streetin the Loree Grand in late spring.
Already an award-winning staple in the Chicago food scene, Roti plans substantial expansion in the Washington market. Adding to its popular Pennsylvania Avenue spot, Roti opened its second DC location in NoMa. It will be followed by L’Enfant Plaza in April, George Washington University in May, 1629 K Street in June, and Bethesda in July. In celebration of the launches, the chain is giving away FREE Roti for a year to one lucky customer at each respective location. For more information on Roti, including catering options, visit www.roti.com.
NoMa is a vibrant, growing neighborhood north of Union Station and the U.S. Capitol in Washington, D.C. In the last five years, private developers have invested more than $3 billion in the 35-block area covered by the NoMa BID, and have plans to develop more than 20 million square feet of office, residential, hotel, and retail space. In 2010, more than 6,000 people moved into NoMa to live or work; and eight new retailers opened for business. NoMa has 15 modes of transportation, including two Red Line Metro stops, and the best biking facilities in DC, with the only East Coast Bikestation, the 8-mile Met Branch Trail, and six Capital Bikeshare stations. For more information about NoMa, visit nomabid.wpengine.com and sign up for our bimonthly newsletter. Follow us on Twitter @NoMaBID; or Facebook at www.facebook.com/nomabid.